![]() The company now boasts more than 300,000 users - with an average age of about 29 - investing in more than 300 items, which have an estimated total value of more than $35 million.īut the idea for Rally long pre-dated the pandemic. ![]() ![]() Rally, which abstains from voting on sales proposals, notes that some of the users who bought shares in the game saw returns on their investments of more than 1,200% in less than a year.įounded in 2016, Rally is arguably now leading the way in the increasingly popular market for rare collectibles as alternative asset investments. The 33-employee company made an estimated $6 million in revenue last year, according to research firm PrivCo, while seeing its number of new users double each month since the pandemic hit. And when an unidentified private collector offered to buy the game for $2 million earlier this month, a majority of the game's shareholders - approximately 79% - voted in favor of the sale. Rally also kept 30 shares for itself, as per company policy. Four months later, the start-up hosted an initial public offering (IPO) for the game, allowing 359 users to buy in at $50 per share - netting Rally a tidy profit of $10,000 right off the bat. The company, which allows its online users to invest in rare physical collectibles the same way investors buy stock in a company, originally bought the copy of "Super Mario Bros." from a private collector for $140,000 in April 2020.
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